There’s something that I need to get off my chest. When I was younger, I remember learning to read at an incredibly quick pace. I learned to read and read my first book in one sitting (it was about a big, friendly dog). From then on, I could always be found at the library and […]
There’s been a lot of talk over the past few years about the difference between “makers” and “takers.” While I don’t agree with the standard political definition of the two groups, I do think that there’s some validity to the basic idea. These 12 characteristics determine whether you’ll be a success or a failure. Here’s […]
Do you have an online business, but it hasn’t taken off like you had hoped? You see plenty of online businesses thriving, but you have yet to figure out how they did it. Well now you can be another success story with movement marketing. Read on to discover the 5 essential ingredients of this effective […]
Google rolled out a new project to highlight the ways that Google AdWords and their whole set of services and API’s can improve advertising in the digital age. And it is completely awe-inspiring. Google worked with four companies in total, but the best one has to be Coca Cola’s. Coke decided to remake the Hilltop campaign, […]
Awesome video. Great concept, but unfortunately, this is not the present. This future isn’t that far off though… Im willing to guess that we will see this tech in under 5 years. And yes, I’m willing to take bets.
Universal McCann and Wave4 launched its annual report on social media usage worldwide. It’s filled with global social business statistics with a focus on the USA, UK, Germany, Korea, Brazil, India and China. Some great insights in here. View more presentations from Olivier Mermet-Grandfille
Hands-down, this is the best kind of testimonial. Informative, interesting, and highly supportive of the products secondary benefits. Nintendo and Brain Age need to sponsor this woman, ASAP. This woman oozes credibility and makes me want to buy my 50-something parents a Nintendo of their own.
People are often unreasonable, illogical, and self-centered; Forgive them anyway. If you are kind, people may accuse you of selfish, ulterior motives; Be kind anyway. If you are successful you will win some false friends and true enemies; Succeed anyway. If you are honest and frank, people may cheat you; Be honest and frank anyway. […]
Is it me or is Microsoft’s new campaign for Bing almost identical to Blackberry’s BeBold campaign?
Can you identify which tagline below is for which company?
We need tools, not toys.
_______ is for doing.
I’m about action, not distraction.
Razorfish, the ad agency behind the new campaign, did an awesome job highlighting Bing’s benefits. But if I see this commercial on TV, I personally would dismiss it as just another last hope advertisement from a failing brand. That is, until I see the WP7 phone, a detail which the average consumer wouldn’t even catch.
But to top it all off, having Wiz Khalifa sponsor Bing? Really? He’s not the worst, but certainly not great. Budget must have been an issue because I can name 20 artists off the top of my head that would have created a stronger ad (Adele, Kings of Leon, Coldplay, Kanye, Frank Ocean, Snoop, Childish Gambino). I am almost positive that Wiz is an avid iPhone user too.
Most of all, Windows Phone and Bing should have joined their budget and created advertisements together. Windows Phone is a very social and well-organized operating system that heavily relies on the power of Bing. WP7 and Bing are both great pieces of software, and WP7 relies on Bing’s search power in a multitude of ways. Combining both would have really portrayed and dictated Microsoft’s new direction very nicely.
What do you guys think? Is it a case of great minds thinking alike or simply some (un)intentional inspiration?
I like these ads. Crude, but truthful. I don’t think there’s any other message that Family Guy can send that is this effective. Seth Green must really be proud.